"The prestigious awards - organised by industry body Seafish - recognise enterprise, innovation and sustainability across all sectors of the UK seafood industry.
The shop caught the eye of judges for its excellent range of top quality fresh fish caught by day-boats landing into Plymouth, combined with the superb and knowledgeable service offered by staff.
Steven Freeman of Don Jones Fresh Fish said: “We like to offer customers an experience that is more than just about selling fish. We want them to leave the shop with a smile on their face knowing that they have received the best possible service and advice.”
Attention to detail is of key importance, with the lavish fish counter display and well-turned out staff all essential elements in the shop’s success."
Extracted from Seafish 'The Seafood Awards 2007'